First launched during Creamcake's sixth 3hd Festival, online screening and streaming space 3hdTV was developed as a result of the historical events and unpredictable conditions of 2020. The initiative was born through the "UNHUMANITY" edition and its decentralized “ECO-centers” companion program, where the collective was compelled to rethink its own infrastructure, goals and objectives in response to the COVID-19 pandemic and its political and economic fallout.

3hdTV now enters a new phase for making room to explore and reconsider ideas of mobility and sustainability of the festival structure via the internet, as well as Creamcake as a whole. The platform has given us the chance to rewire the way we work with the artists and collaborators, formats and institutions within our global community.